.webp&w=3840&q=75)
Booking meant a phone call01 / 04
Key finding
2
ways to consult: in the clinic or by video
The challenge
What stood between patients and a booked appointment
A clinic with 67 treatments and a team of doctors had to be easy to find, easy to trust and easy to book, without adding work for the front desk. Four things stood in the way.
Patients wanted to book when it suited them, often outside clinic hours, and some wanted a video consultation instead of a visit.
- Booking had to work without calling the clinic
- In-clinic visits and video consultations
- Every booking had to reach the front desk at once
Booking meant a phone call01 / 04Key finding
2
ways to consult: in the clinic or by video
Patients search for a treatment, like dental implants or a root canal, not for a clinic's name. Each treatment needed a page that could rank on its own.
- A page for every treatment patients search for
- Titles, descriptions and FAQs set per page
- A way to book from every treatment page
67 treatments to be found for02 / 04Key finding
67
treatments, each searched for on its own
Choosing a dentist is a trust decision. Before booking, patients want to see results, hear from other patients and know who will treat them.
- Before-and-after results
- Reviews and patient video stories
- Doctor profiles and specialities
Patients had to trust before they booked03 / 04Key finding
4
kinds of proof: results, reviews, videos, doctors
Prices, doctors, offers and articles change often. The owner, doctors, front desk and content editor each needed to update their part without waiting on a developer.
- Separate sign-ins for each role
- Every page's content and SEO editable
- Today's appointments and enquiries first
The team had to run the site itself04 / 04Key finding
4
roles: owner, doctors, front desk, editor
