Digital Marketing · Retail
Omnichannel Marketing Platform
A comprehensive omnichannel marketing platform for retailers enabling personalized campaigns across email, SMS, push notifications, social media, and in-store displays. Features AI-powered customer segmentation, automated campaign workflows, A/B testing, and real-time analytics. The platform integrates with POS systems, e-commerce platforms, and loyalty programs to create unified customer profiles. Serves 1,000+ retail brands with 50M+ customer interactions monthly. Our solution increased customer engagement by 65%, improved campaign ROI by 180%, and boosted repeat purchase rates by 45% through personalized, data-driven marketing campaigns.
- Client
- RetailMarketing Agency
- Sector
- Retail
- Scope
- Digital Marketing
- Timeline
- 8 months
What we built
1,000+ retail brands, 65% engagement increase, 180% ROI improvement, 50M+ monthly interactions, 45% repeat purchase boost
Before: Unifying customer data from multiple sources
After: Built unified customer data platform
Before: Real-time personalization at scale
After: Implemented real-time personalization engine
Before: Campaign automation across channels
After: Created automated campaign orchestration
Before: A/B testing infrastructure
After: Developed scalable A/B testing framework
Before: Multi-tenant data isolation
After: Designed secure multi-tenant architecture
Also in the build
- Omnichannel campaign management
- AI-powered customer segmentation
- Automated campaign workflows
- A/B testing framework
- Real-time analytics dashboard
- Email marketing automation
- SMS and push notifications
- Social media management
- In-store display integration
- Loyalty program integration
- Customer journey mapping
- ROI tracking and optimization
The stack behind it
Delivered over 8 months.
Technologies
React · Next.js · Node.js · PostgreSQL · Redis · AWS · SendGrid · Twilio · Facebook API · Twitter API · Google Analytics API · Docker · Kubernetes · Elasticsearch · Apache Kafka · TypeScript
Built with
The Digiboffins services we worked through. Each one you can start with on its own.
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