Digital Marketing · Retail

Omnichannel Marketing Platform

A comprehensive omnichannel marketing platform for retailers enabling personalized campaigns across email, SMS, push notifications, social media, and in-store displays. Features AI-powered customer segmentation, automated campaign workflows, A/B testing, and real-time analytics. The platform integrates with POS systems, e-commerce platforms, and loyalty programs to create unified customer profiles. Serves 1,000+ retail brands with 50M+ customer interactions monthly. Our solution increased customer engagement by 65%, improved campaign ROI by 180%, and boosted repeat purchase rates by 45% through personalized, data-driven marketing campaigns.

RetailMarketing Pro: Omnichannel Marketing Platform
Client
RetailMarketing Agency
Sector
Retail
Scope
Digital Marketing
Timeline
8 months
The challenge

What we had to solve

The solution

What we built

1,000+ retail brands, 65% engagement increase, 180% ROI improvement, 50M+ monthly interactions, 45% repeat purchase boost

  1. Before: Unifying customer data from multiple sources

    After: Built unified customer data platform

  2. Before: Real-time personalization at scale

    After: Implemented real-time personalization engine

  3. Before: Campaign automation across channels

    After: Created automated campaign orchestration

  4. Before: A/B testing infrastructure

    After: Developed scalable A/B testing framework

  5. Before: Multi-tenant data isolation

    After: Designed secure multi-tenant architecture

Also in the build

  • Omnichannel campaign management

  • AI-powered customer segmentation

  • Automated campaign workflows

  • A/B testing framework

  • Real-time analytics dashboard

  • Email marketing automation

  • SMS and push notifications

  • Social media management

  • In-store display integration

  • Loyalty program integration

  • Customer journey mapping

  • ROI tracking and optimization

How we worked

The stack behind it

Delivered over 8 months.

Technologies

React · Next.js · Node.js · PostgreSQL · Redis · AWS · SendGrid · Twilio · Facebook API · Twitter API · Google Analytics API · Docker · Kubernetes · Elasticsearch · Apache Kafka · TypeScript

Built with

The Digiboffins services we worked through. Each one you can start with on its own.

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