DigiBoffinsShaping Digital Ideas

Digital Marketing · Media & Entertainment

Marketing that fills every premiere

A marketing platform for media and entertainment companies: one place to schedule social posts, run email campaigns, manage influencers and promote new releases, with the analytics to see what actually drives subscriptions.

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MediaMarketing Pro: Entertainment Industry Digital Marketing Platform
Client
Entertainment Marketing Network
Sector
Media & Entertainment
Scope
Digital Marketing
Timeline
8 months

Outcomes

Audience reach
+65%
Conversion rate
+45%
Campaign ROI
3.2×
The brief

One platform for every release campaign

Entertainment Marketing Network promotes films, series and music for a roster of media companies. Each launch ran across a dozen tools, and nobody could say which channel brought the subscribers in.

3goals, and how we answered each

  1. Launch campaigns from one place

    A campaign workspace that schedules social posts, emails and influencer briefs against a single release date.

    FlowRelease brief → Channel plan → Schedule → Go live

  2. Know which channel converts

    Multi-touch attribution that follows a viewer from the first ad to the subscription, by channel and by title.

    TrackedSocial · Email · Influencers · Paid search

  3. Reach the right fans for each title

    Audience segments built from viewing genres, past engagement and region, reused across every campaign.

    SegmentsGenre fans · Lapsed subscribers · Trailer viewers

The challenge

Great releases, invisible launches

The content was strong. The marketing behind it was scattered, manual and impossible to measure.

See how we solved it

  1. Social, email, influencer and ad work each lived in its own tool, with its own login and its own numbers.

    • Posts copied by hand between schedulers
    • No shared release calendar
    Twelve tools for one launch01 / 03

    Key finding

    12

    tools used per campaign

  2. Reports stopped at clicks. Nobody could link a campaign to the subscriptions it produced.

    • Last-click reporting only
    • Budget split by habit, not results
    No view of what converted02 / 03
    Trial-to-paid conversion, %
    JanJun

  3. Each launch was rebuilt from scratch, so campaigns often went live after the premiere had peaked.

    • 11 days on average to launch
    • Audiences rebuilt for every title
    Campaigns took weeks to set up03 / 03

    “By the time the campaign was ready, the trailer buzz was already over.”

    Head of Marketing, Entertainment Marketing Network, research interview
The solution

Every channel in one platform, measured end to end

We built MediaMarketing Pro around the release calendar: plan once, publish everywhere, and see what each channel returned.

  1. Before: Twelve tools for one launch

    After: One campaign workspace

    Social, email and influencer work now run from a single plan tied to the release date.

    How we built it

    • Scheduling for Facebook, Instagram, X and YouTube
    • Mailchimp and SES email in the same timeline

    ResultCampaign setup down from 11 days to 2

  2. Before: No view of what converted

    After: Attribution to the subscription

    Every touchpoint is tracked through to the subscription, so budget follows the channels that convert.

    How we built it

    • Multi-touch attribution by title
    • Real-time ROI dashboards

    ResultConversion rate up 45%

  3. Before: Campaigns took weeks to set up

    After: Reusable audiences and templates

    Segments and campaign templates carry over from one release to the next, with A/B tests built in.

    How we built it

    • Audience segmentation by genre and region
    • A/B testing on subject lines and creatives

    ResultAudience reach up 65%

Also in the build

  • Influencer management

    Briefs, contracts and tracked links for every creator.

  • Trend alerts

    Spikes in mentions for a title, as they happen.

  • Competitor monitoring

    Share of voice against rival releases.

  • Subscription retargeting

    Win-back journeys for lapsed subscribers.

  • Role-based access

    Agency and client teams see only their own titles.

How we worked

From audit to always-on

Eight months, in four stages, with a working release campaign at the end of each.

  1. 1

    Audit

    Mapped every tool, channel and report used across three recent launches.

  2. 2

    Build

    Shipped the campaign workspace and channel integrations first.

  3. 3

    Measure

    Added attribution, ROI reporting and the analytics dashboards.

  4. 4

    Scale

    Rolled out to every client team with templates and training.

Technologies

  • Google Analytics
  • Facebook Ads
  • Instagram
  • YouTube
  • Mailchimp
  • AWS SES
  • TensorFlow
  • Elasticsearch

What changed, and when

  1. Month 1

    Discovery and audit

    Channels, data and workflows mapped.

  2. Months 2–4

    Campaign workspace

    Scheduling, email and influencer modules live.

  3. Months 5–6

    Attribution and analytics

    ROI reporting from first touch to subscription.

  4. Months 7–8

    Rollout

    Every client team onboarded, first full launch run end to end.

Built with

The Digiboffins services we worked through. Each one you can start with on its own.

All services
The results

More fans, more subscribers

Measured across the first six releases launched on the platform, against the six before it.

Audience reach
2.4M
+65%from 1.45M
Conversion rate
4.6%
+45%from 3.2%
Campaign ROI
3.2×
+1.4×from 1.8×
Organic search visits
+38%
+38%per release page

Channel by channel

  • SocialEngagement rate1.9%3.4%
  • EmailOpen rate18%29%
  • InfluencersTracked sign-ups—12,400
  • PaidCost per subscriber$14.20$8.60
Added subscription revenueFirst six releases
$1.2M
Less time spent on setupPer campaign
40%
Ad spend savedReallocated from low-converting channels
$310k
In their words

What the client said

For the first time we can see which channel actually brings subscribers in, and our launches go out while the buzz is still there.
PMPriya MehtaHead of Marketing, Entertainment Marketing Network
E

Entertainment Marketing Network

Media & Entertainment

Engagement
8 months
Channels connected
9
Releases launched
6

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