Case studyHealthTech2026
Urja Dental: dental clinic website developmentPatients book while the clinic sleeps.
Urja Dental needed patients to find the right treatment, trust the doctors and book without a phone call. We built a website with online booking, in the clinic or by video, and a dashboard the clinic's own team runs.
Appointment booked
Video consultation
- Client
- Urja Dental Clinic, Mohali
- Industry
- HealthTech
- Scope
- UX/UI, website, booking, dashboard, SEO
- Built
- July – October 2026
The build
Visit the live site- Treatment pages, each with its own SEO
- 67
- Steps from treatment to booked appointment
- 5
- Dashboard sections the clinic edits
- 28
The challenge
What stood between patients and a booked appointment
A clinic with 67 treatments and a team of doctors had to be easy to find, easy to trust and easy to book, without adding work for the front desk. Four things stood in the way.
- 01 / 04
Booking meant a phone call
Patients wanted to book when it suited them, often outside clinic hours, and some wanted a video consultation instead of a visit.
- Booking had to work without calling the clinic
- In-clinic visits and video consultations
- Every booking had to reach the front desk at once
2ways to consult: in the clinic or by video
- 02 / 04
67 treatments to be found for
Patients search for a treatment, like dental implants or a root canal, not for a clinic's name. Each treatment needed a page that could rank on its own.
- A page for every treatment patients search for
- Titles, descriptions and FAQs set per page
- A way to book from every treatment page
67treatments, each searched for on its own
- 03 / 04
Patients had to trust before they booked
Choosing a dentist is a trust decision. Before booking, patients want to see results, hear from other patients and know who will treat them.
- Before-and-after results
- Reviews and patient video stories
- Doctor profiles and specialities
4kinds of proof: results, reviews, videos, doctors
- 04 / 04
The team had to run the site itself
Prices, doctors, offers and articles change often. The owner, doctors, front desk and content editor each needed to update their part without waiting on a developer.
- Separate sign-ins for each role
- Every page's content and SEO editable
- Today's appointments and enquiries first
4roles: owner, doctors, front desk, editor
The brief
What the clinic needed
Urja Dental is a dental clinic offering 67 treatments. It came to us with four goals.
Goal 1
Let patients book online
What we built: Patients choose a visit at the clinic or a video call, then book in five simple steps.
The five steps
- Visit or video
- Treatment
- Doctor
- Date & time
- Contact details
Goal 2
Be found on Google for every treatment
What we built: Each of the 67 treatments has its own page, written and set up to appear in search results.
Some of the pages
- Dental implants
- Root canal treatment
- Teeth whitening
- +64 more
Goal 3
Let the team run the website
What we built: Staff sign in and see only what their job needs, so nobody waits on a developer.
Who signs in
- Owner
- Doctors
- Front desk
- Content editor
Goal 4
Keep out spam
What we built: Every form asks for a short code and limits repeat sending, so fake messages don't reach the clinic.
Protected forms
- Booking
- Callback
- Contact
- Newsletter
The solution
What we built
Four parts of the live site, each shown as it works today.
- Solves challenge 01 · Booking meant a phone call01 / 04
An appointment booking system patients finish
urjadental.com/book-appointment
5steps from treatment to confirmed booking
Booking takes five short steps: how to consult, the treatment, the doctor, the date and time, then contact details. Patients can choose an in-clinic visit or a video consultation, and every booking lands with the front desk.
- In-clinic or video consultation
- Choice of doctor and time
- Callback requests for undecided patients
- Email notifications to the clinic
- Solves challenge 02 · 67 treatments to be found for02 / 04
Treatment pages built to rank
urjadental.com/services
67treatment pages, each with its own SEO
Every treatment, from dental implants to kids' sealants, has its own page with its own title, description and FAQs. Patients searching for a specific treatment land on the page that answers it, with a booking form beside the answer.
- Per-page titles and descriptions
- Treatment categories and filters
- FAQs on every treatment page
- Booking form on every page
- Solves challenge 03 · Patients had to trust before they booked03 / 04
The proof patients look for before booking
urjadental.com/gallery
4kinds of proof: gallery, reviews, videos, doctors
Choosing a dentist is a trust decision. Before-and-after photos, video stories, testimonials, Google reviews and doctor profiles sit where patients make up their minds, not on a page they have to find.
- Before-and-after smile gallery
- Video stories from patients
- Google reviews on the site
- Doctor profiles and specialities
- Solves challenge 04 · The team had to run the site itself04 / 04
A dashboard the whole clinic runs
urjadental.com/admin-dashboardSigned in as
- Owner
- Doctor
- Front desk
- Editor
Sections the clinic manages
- Appointments
- Patients
- Doctors
- Enquiries
- Services
- Blog
- Gallery
- Reviews
- Testimonials
- Video stories
- FAQs
- Homepage
- About page
- Page SEO
- Redirects
- Media library
- Newsletter
- Backups
- Activity log
- Users
- and more
28sections the clinic edits itself
Owner, doctors, front desk and content editor each sign in to their own view. Today's appointments and new enquiries come first; everything a patient sees on the site is edited here, without a developer.
Results
What changed for the clinic
Patients now find a treatment on Google, check the doctors and results, and book online, without calling.
- More appointment requests a monthCompared with before launch
- 3×Sample
- Of bookings made outside clinic hoursEvenings and weekends
- 41%Sample
- More clicks from Google searchFirst three months
- +180%Sample
- Treatment pages on Google's first pageFor their main search term
- 38Sample
Source: the clinic's dashboard and Google Search Console.
SEO
Built to be found on Google
A clinic's website is only as good as the patients who find it. Search was designed in from the first page, not added at the end.
- Crawling
Server-rendered pages
Every page arrives complete, so search engines read all of it.
- On-page
SEO for every page
Titles, descriptions and share images are set per page in the dashboard.
- Rich results
Structured data
Dentist and medical-procedure schema on the clinic and every treatment.
- Technical
Redirects and sitemap
Old links keep their ranking, and new pages are listed automatically.
- Content
A blog the clinic writes
57 articles published so far with the dashboard's editor.
- Speed
Fast images
Photos and video are served sized for each screen.
Process
How we delivered it
Five steps from the first conversation to a live site, built between July and October 2026.
- 1
Discovery
Treatments, doctors and how patients book today.
- 2
Structure
Site map, booking flow and a page for every treatment.
- 3
Design
Website and dashboard designed around booking.
- 4
Build
Site, dashboard and booking built and tested.
- 5
Launch & grow
SEO, redirects and backups in place; new sections since.
Built with
- Next.js
- React
- TypeScript
- Tailwind CSS
- PostgreSQL
- Prisma
- Cloudinary
- Upstash Redis
- Docker
More work
More healthcare work
Other healthcare platforms we've built, the services behind this project, and articles from our team.
Client voice
In the clinic's words
What the Urja Dental team says about running the clinic with its new website and dashboard.
“Patients book on their own now, even late at night, and the front desk sees every booking the moment it comes in. We change prices, doctors and offers ourselves, the same day.”
Dental clinic website questions
Straight answers for clinics planning a new website.
Online appointment booking, a page for each treatment, doctor profiles, real patient results and reviews, and clear contact details. Urja Dental's site has all of these, with call and WhatsApp buttons on every page.
Yes. Patients choose an in-clinic visit or a video consultation, then the treatment, doctor, date and time. The booking goes straight to the clinic's dashboard.
With a page for each treatment patients search for, server-rendered content, per-page titles and descriptions, structured data, and regular articles. Urja Dental's site has 67 treatment pages and 57 articles.
Yes. Treatments, doctors, offers, photos, the blog and every page's SEO are edited in the dashboard, and each staff role sees only its own sections.
Urja Dental's site and dashboard were built from July to October 2026. A smaller site without a dashboard takes less; we'll give you a timeline after a first call.
Yes. We work with clinics and healthcare businesses worldwide, and plan the site around your patients, languages and booking process.
Tell us what you’re building.
Share a few details and we will come back to you to plan the next step.
What happens next
- 1
You share your idea
A few lines on your goals, users and timeline are enough to start.
- 2
We talk it through
We discuss your goals on a call and suggest an approach.
- 3
You get a proposal
We follow up with a proposal and clear next steps.
Project details
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